It all begins with an idea.
When Carson City enlisted Trespasser for their nostalgia camping campaign, the only request was to "punch it up," and Trespasser delivered. The goal was to elevate the campaign to the next level, and they succeeded by collaborating closely with their partner company, Trespasser Productions. Together, they brought the dynamic energy of a feature film to Carson City, blending elements from classic Western movies, such as horses racing alongside steam trains, with the modern attractions the city is known for. This campaign exceeded all expectations, smashing Carson City's KPIs and achieving unheard-of retention rates of over 90% in the DMO space.
Then We did it again
When you have a hit campaign, you double down—and that's exactly what we did. For the winter campaign, we took things up a notch and maintained those impressive KPIs, delivering results that continued to set new standards.